Brands are

A good brand, is essentially a promise kept, repeatedly.

A great brand, is a great promise, kept repeatedly.

The same goes for your favourite Physio,

The phone you buy,

and the clothes you wear.

The promise might be status, your phone actually working every time, etc.

If a company or individual made good on their promise,

and they come to you again,

offering something different,

you’re very likely to say yes, or at least hear them out.

Broken promises, time and again, are met with a closed door.

Same goes for people, and companies.

This is due to the theory of similarities, meaning that the same neural pathways are responsible for the way you listen to your cousin, as the way you listen to Apple’s next big announcement.

Keeping good on your promises pays.

Next week, in only 7 days, we’re releasing https://thaly.ai

A new way to communicate with your customers!

#sales #ai #thaly