Czech Pilsner
Broken Promises
Great products keep their promises so consistently that advertising only needs to remind people how good they already are.
Its fascinating that the best products aren't 'sold'
people just know they're great.
The promise has been kept so many times,
sometimes they just need a reminder:
Pay attention to the content of the ads.
It could be: "Have you tried a Pilsner lately?"
Everybody knows Czech Pilsner from Pilsen is simply incredible.
Everybody knew that Yu-gi-oh cards would change a kids life.
Some products are just THAT good.
So perhaps let's aim to build better products
Instead of convincing people to use things they don't need...
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